Google Pushes Continuous Scrolling on Desktop

Google has announced its plans to roll out continuous scrolling for desktop search results in the US. This new feature was first introduced for English searches on mobile back in October 2021, and now Google is bringing it to desktop as well. The update will now allow users to continuously scroll through the search results page instead of having to click on each page. This new feature is designed to make it easier for users to find what they are looking for, and it could potentially revolutionise how we use Google search.

Improved User Experience

Google is taking a major step towards providing a unified experience to its users by introducing continuous scrolling for desktop search results. This feature has already been available on the mobile website since October 2021, and it is now being extended to desktop users. This move will provide users with an improved search experience by allowing them to scroll through search results without having to click on the "Next" button. It also makes it easier for them to find relevant information quickly and easily. With this new update, Google is ensuring that desktop users can get access to the same features as their mobile counterparts, making sure that everyone can take advantage of the latest technology.

SEO risk posed by Google's continuous scrolling?

Google's adoption of continuous scrolling for desktop search results is a game-changer for SEO. It means that more content can be indexed by Google’s algorithms, which could potentially lead to changes in ranking order for certain keywords. This change is likely to have a big effect on SEO and digital marketing. As a web developer or digital marketer, you must ensure that your website is optimised for this change in order to remain competitive and relevant in the search engine results pages (SERPs). With continuous scrolling, users can quickly browse through different pages of search results without having to click through each page individually. This means that websites must be optimised for the new scrolling format if they want to appear higher in the SERPs.


When Google makes changes to how users can conduct searches, it's always cause for celebration for businesses everywhere, as it opens the door to increased exposure, traffic, and ultimately revenue.

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